Business Challenges

User Acquisition and Retention

Operational Efficiency

Scalability

Technology Integration

Market Penetration


I appreaciate convenience and efficiency, I find the GoCar app to be a game-changer. The ability to schedule a car wash right to my doorstep saves me valuable time and hassle.

‘‘

‘‘

9:41

Skip

9:41

Explorar los servicios de lavado a domicilio

Descubre la comodidad en el cuidado de tu vehículo con nuestra aplicación

Case Study

GoCar App

Problem Statement

GoCar must attract and retain users, optimize service delivery, scale operations efficiently, integrate seamless technology for booking and payments, and implement effective marketing strategies. Addressing these challenges will help GoCar become the leading solution for convenient and reliable car care.


Objectives & Goals

GoCar aims to revolutionize car maintenance with its on-demand, delivery-based car wash service by setting clear objectives and goals. The primary objective is to increase user acquisition and retention, targeting a 25% rise in new registrations and maintaining a 70% retention rate within the first year. To enhance operational efficiency, GoCar seeks to reduce service delivery time by 20% and achieve a 95% customer satisfaction rate in six months. For scalability, the goal is to expand to five new cities within a year while maintaining a service quality rating of at least 4.5 stars. Technological integration is crucial, with plans to implement real-time tracking and a one-click payment system in six months. Finally, to boost market penetration, GoCar aims to increase app downloads by 30% and active users by 15% through targeted marketing campaigns within the next year.

Quantitive Research

User needs

Research Questions:

Hipotheses

Methodology:

Convenience: Users seek a car wash solution that fits seamlessly into their busy lives. They need a service that allows them to maintain their vehicle's cleanliness without disrupting their daily schedules. GoCar must provide an easy-to-use app interface for quick booking and flexible scheduling options, ensuring that users can access car wash services whenever and wherever they need them.


Quality Service: The primary concern for users is receiving a high-quality car wash that leaves their vehicle sparkling clean. GoCar must prioritize excellence in service delivery by employing skilled professionals and utilizing premium cleaning products. Consistency in quality across all service appointments is essential to build trust and loyalty among users who value the appearance and maintenance of their vehicles.


Reliability: Users rely on GoCar to deliver on its promise of punctuality and consistency. They expect accurate tracking of service providers, timely arrivals, and reliable completion of car washes. GoCar must invest in robust technology for real-time tracking and ensure that its service network is efficiently managed to minimize delays and maintain user satisfaction with dependable service.

What is the average time saved by users when using GoCar compared to traditional car wash services?

How satisfied are users with the quality of the car wash provided by GoCar?

What percentage of users would recommend GoCar to others?

What is the frequency of service use among GoCar users?

Users save at least 30 minutes per car wash when using GoCar compared to traditional services.

At least 90% of users report high satisfaction with the quality of GoCar’s service.

Over 85% of users would recommend GoCar to others.

The majority of users utilize GoCar’s services at least once a month.

To assess the effectiveness and user satisfaction of the GoCar on-demand car wash service.

Survey Design:

Sample Size: 500 GoCar users.

Sampling Method: Random sampling of registered users.

Data Collection Method: Online survey distributed via email and in-app notifications.

Data Analysis:

Use descriptive statistics to summarize the demographic data and service usage patterns.

Calculate the mean and standard deviation for satisfaction ratings.

Perform correlation analysis to examine the relationship between frequency of use and satisfaction levels.

Use chi-square tests to assess the significance of recommendations based on satisfaction scores.

Demo Video

Car Washing

4.8 (365 reviews)

+10

Acerca

Servicios

Galería

Revisiones

Robert Peralta

Lavador a domicilio

4.8

(49)

Calificacion

Comparte tu experiencia nos ayuda a crecer

Ordenar por

Guia local

18 revisiones

Jaime Rodriguez

Hace 2 dias

Hace poco decidí probar un servicio de lavado de carro a domicilio y debo decir que quedé impresionado con los resultados. Contratar este servicio no solo fue conveniente, sino que también superó mis expectativas en términos de calidad y atención al detalle

Guia local

18 revisiones

Nicole Perez

Hace 3 dias

El lavado de mi carro fue más que un simple lavado exterior; también se ocuparon del interior con cuidado.

Filtro

Verificado

Reciente

Con Fotos

Revisiones

Antiguos

Ver más

Acerca

Servicios

Galería

Review

Solicitar servicio

Demo Video

Car Washing

4.8 (365 reviews)

Galería (25)

Ver todo

+10

Robert Peralta

Lavador a domicilio

Acerca

Servicios

Galería

Review

Solicitar servicio

Demo Video

Car Washing

4.8 (365 reviews)

Servicios

Lavado Exterior

Lavado Interior

Lavado completo

+10

Robert Peralta

Lavador a domicilio

Acerca

Servicios

Galería

Review

Solicitar servicio

Demo Video

+10

Car Washing

4.8 (365 reviews)

Acerca de

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Read more

Proveedor de servicio

Proveedor de servicio

Robert Peralta

Horario laboral

Monday

08:00 - 06:00

Tuesday

08:00 - 06:00

Wednesday

08:00 - 06:00

Thursday

08:00 - 06:00

Friday

08:00 - 06:00

Saturday

10:00 - 04:00

Sunday

08:00 - 12:00

Direccion

Ver mapa

Calle Central No. 12, La Vega 41000

Robert Peralta

Lavador a domicilio

Acerca

Servicios

Galería

Review

Solicitar servicio

07

Explore Screen, Favorites, Profile

9:41

Buscar

Inicio

Cerca de mi

Favoritos

Mi cuenta

05

Your Location, Enter Your Location, Notification

Access

06

Home Screen

08

Service Details (About, Services, Gallery, Review),

Washing Center Location, Get Direction, You have Arrived

Visual design

9:41

Skip

9:41

Explorar los servicios de lavado a domicilio

Descubre la comodidad en el cuidado de tu vehículo con nuestra aplicación

Skip

9:41

Explore los servicios disponibles mediante un mapa interactivo

Sumérgete en una experiencia única de descubrimiento con nuestro mapa interactivo

Agendar citas: control de reservas sin esfuerzo

Organiza tu tiempo de manera eficiente con nuestra función de agendar citas.

9:41

9:41

Your journey to a shiny car starts here don’t miss it!

"Your vehicle impeccable with just a few clicks. Our home washing app brings cleaning wherever you are.

Get started

Already have an account? Log in

9:41

¡Tu viaje hacia un auto reluciente comienza aquí!

"Tu vehiculo impecable con solo unos clics. Nuestra app de lavado a domicilio trae la limpieza donte te encuentres.

Empecemos

Ya tienes una cuenta Inicia sesion

9:41

Iniciar sesión

¡Hola! Bienvenido de nuevo, te hemos extrañado

No tienes cuenta? Regístrate

¿Has olvidado tu contraseña?

Email

example@gmail.com

Contrasena

****************

Iniciar sesion

O inicia con

9:41

Crear una cuenta

Complete la información a continuación o regístrese con su cuenta de red social.

Ya tienes cuenta? Inicia sesión

O registrate con

Nombre

Ex. John Doe

Correo electrónico

example@gmail.com

Contraseña

****************

Aceptar Terminos y Condiciones

Registrarse

9:41

Verificar Código

Ingrese el código que acabamos de enviar a
example@email.com

2

8

-

-

¿No recibiste OTP?

Reenviar código

Verificar

9:41

Nueva contraseña

Su nueva contraseña debe ser diferente de las contraseñas utilizadas anteriormente.

Contraseña

****************

Confirmar Contraseña

****************

Crear Nueva Contraseña

9:41

Completa tu perfil

No te preocupes, sólo tú puedes ver tus datos personales. Nadie más podrá verlo.

Nombre

Ex. John Doe

Numero de teléfono

+1

Digite un numero telefónico

Género

Seleccionar

Completar Perfil

01

Splash

02

Welcome Screen

03

Onboarding Screens

04

Sign In, Create Account, Verify Code, New Password,

Create Your Profile

Product design

GoCar App

A car wash delivery app offering real-time tracking and seamless service at your doorstep.

Poseidon Branding

Creating unique and memorable brand identities that resonate with your audience and set you apart in the market.

Branding

Landing page

Una Casa Una Navidad

An initiative focused on spreading love and solidarity during the holiday season by creating meaningful connections and supporting those in need.

Redesign

Take a look to our work

Projects