Business Challenges
User Acquisition and Retention
Operational Efficiency
Scalability
Technology Integration
Market Penetration
I appreaciate convenience and efficiency, I find the GoCar app to be a game-changer. The ability to schedule a car wash right to my doorstep saves me valuable time and hassle.
‘‘
‘‘
9:41
Skip
9:41

Explorar los servicios de lavado a domicilio
Descubre la comodidad en el cuidado de tu vehÃculo con nuestra aplicación
Case Study
GoCar App

Problem Statement
GoCar must attract and retain users, optimize service delivery, scale operations efficiently, integrate seamless technology for booking and payments, and implement effective marketing strategies. Addressing these challenges will help GoCar become the leading solution for convenient and reliable car care.
Objectives & Goals
GoCar aims to revolutionize car maintenance with its on-demand, delivery-based car wash service by setting clear objectives and goals. The primary objective is to increase user acquisition and retention, targeting a 25% rise in new registrations and maintaining a 70% retention rate within the first year. To enhance operational efficiency, GoCar seeks to reduce service delivery time by 20% and achieve a 95% customer satisfaction rate in six months. For scalability, the goal is to expand to five new cities within a year while maintaining a service quality rating of at least 4.5 stars. Technological integration is crucial, with plans to implement real-time tracking and a one-click payment system in six months. Finally, to boost market penetration, GoCar aims to increase app downloads by 30% and active users by 15% through targeted marketing campaigns within the next year.
Quantitive Research
User needs
Research Questions:
Hipotheses
Methodology:

Convenience: Users seek a car wash solution that fits seamlessly into their busy lives. They need a service that allows them to maintain their vehicle's cleanliness without disrupting their daily schedules. GoCar must provide an easy-to-use app interface for quick booking and flexible scheduling options, ensuring that users can access car wash services whenever and wherever they need them.
Quality Service: The primary concern for users is receiving a high-quality car wash that leaves their vehicle sparkling clean. GoCar must prioritize excellence in service delivery by employing skilled professionals and utilizing premium cleaning products. Consistency in quality across all service appointments is essential to build trust and loyalty among users who value the appearance and maintenance of their vehicles.
Reliability: Users rely on GoCar to deliver on its promise of punctuality and consistency. They expect accurate tracking of service providers, timely arrivals, and reliable completion of car washes. GoCar must invest in robust technology for real-time tracking and ensure that its service network is efficiently managed to minimize delays and maintain user satisfaction with dependable service.
What is the average time saved by users when using GoCar compared to traditional car wash services?
How satisfied are users with the quality of the car wash provided by GoCar?
What percentage of users would recommend GoCar to others?
What is the frequency of service use among GoCar users?
Users save at least 30 minutes per car wash when using GoCar compared to traditional services.
At least 90% of users report high satisfaction with the quality of GoCar’s service.
Over 85% of users would recommend GoCar to others.
The majority of users utilize GoCar’s services at least once a month.
To assess the effectiveness and user satisfaction of the GoCar on-demand car wash service.
Survey Design:
Sample Size: 500 GoCar users.
Sampling Method: Random sampling of registered users.
Data Collection Method: Online survey distributed via email and in-app notifications.
Data Analysis:
Use descriptive statistics to summarize the demographic data and service usage patterns.
Calculate the mean and standard deviation for satisfaction ratings.
Perform correlation analysis to examine the relationship between frequency of use and satisfaction levels.
Use chi-square tests to assess the significance of recommendations based on satisfaction scores.

Demo Video
Car Washing
4.8 (365 reviews)






+10
Acerca
Servicios
GalerÃa
Revisiones
Robert Peralta
Lavador a domicilio
4.8
(49)

Calificacion
Comparte tu experiencia nos ayuda a crecer
Ordenar por
Guia local
18 revisiones
Jaime Rodriguez

Hace 2 dias
Hace poco decidà probar un servicio de lavado de carro a domicilio y debo decir que quedé impresionado con los resultados. Contratar este servicio no solo fue conveniente, sino que también superó mis expectativas en términos de calidad y atención al detalle


Guia local
18 revisiones
Nicole Perez

Hace 3 dias
El lavado de mi carro fue más que un simple lavado exterior; también se ocuparon del interior con cuidado.
Filtro
Verificado
Reciente
Con Fotos
Revisiones
Antiguos
Ver más
Acerca
Servicios
GalerÃa
Review
Solicitar servicio

Demo Video
Car Washing
4.8 (365 reviews)
GalerÃa (25)
Ver todo












+10
Robert Peralta
Lavador a domicilio
Acerca
Servicios
GalerÃa
Review
Solicitar servicio

Demo Video
Car Washing
4.8 (365 reviews)
Servicios
Lavado Exterior
Lavado Interior
Lavado completo






+10
Robert Peralta
Lavador a domicilio
Acerca
Servicios
GalerÃa
Review
Solicitar servicio

Demo Video






+10
Car Washing
4.8 (365 reviews)
Acerca de
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Read more
Proveedor de servicio
Proveedor de servicio
Robert Peralta

Horario laboral
Monday
08:00 - 06:00
Tuesday
08:00 - 06:00
Wednesday
08:00 - 06:00
Thursday
08:00 - 06:00
Friday
08:00 - 06:00
Saturday
10:00 - 04:00
Sunday
08:00 - 12:00
Direccion
Ver mapa
Calle Central No. 12, La Vega 41000

Robert Peralta
Lavador a domicilio
Acerca
Servicios
GalerÃa
Review
Solicitar servicio
07
Explore Screen, Favorites, Profile



9:41
Buscar






Inicio
Cerca de mi
Favoritos
Mi cuenta


05
Your Location, Enter Your Location, Notification
Access

06
Home Screen
08
Service Details (About, Services, Gallery, Review),
Washing Center Location, Get Direction, You have Arrived
Visual design
9:41
Skip
9:41

Explorar los servicios de lavado a domicilio
Descubre la comodidad en el cuidado de tu vehÃculo con nuestra aplicación
Skip
9:41

Explore los servicios disponibles mediante un mapa interactivo
Sumérgete en una experiencia única de descubrimiento con nuestro mapa interactivo
Agendar citas: control de reservas sin esfuerzo
Organiza tu tiempo de manera eficiente con nuestra función de agendar citas.
9:41
9:41
Your journey to a shiny car starts here don’t miss it!
"Your vehicle impeccable with just a few clicks. Our home washing app brings cleaning wherever you are.
Get started
Already have an account? Log in

9:41
¡Tu viaje hacia un auto reluciente comienza aquÃ!
"Tu vehiculo impecable con solo unos clics. Nuestra app de lavado a domicilio trae la limpieza donte te encuentres.
Empecemos
Ya tienes una cuenta Inicia sesion

9:41
Iniciar sesión
¡Hola! Bienvenido de nuevo, te hemos extrañado
No tienes cuenta? RegÃstrate
¿Has olvidado tu contraseña?
example@gmail.com
Contrasena
****************
Iniciar sesion
O inicia con

9:41
Crear una cuenta
Complete la información a continuación o regÃstrese con su cuenta de red social.
Ya tienes cuenta? Inicia sesión
O registrate con

Nombre
Ex. John Doe
Correo electrónico
example@gmail.com
Contraseña
****************
Aceptar Terminos y Condiciones
Registrarse
9:41
Verificar Código
Ingrese el código que acabamos de enviar a
example@email.com
2
8
-
-
¿No recibiste OTP?
Reenviar código
Verificar
9:41
Nueva contraseña
Su nueva contraseña debe ser diferente de las contraseñas utilizadas anteriormente.
Contraseña
****************
Confirmar Contraseña
****************
Crear Nueva Contraseña
9:41
Completa tu perfil
No te preocupes, sólo tú puedes ver tus datos personales. Nadie más podrá verlo.
Nombre
Ex. John Doe
Numero de teléfono
+1
Digite un numero telefónico
Género
Seleccionar
Completar Perfil
01
Splash
02
Welcome Screen
03
Onboarding Screens
04
Sign In, Create Account, Verify Code, New Password,
Create Your Profile

Product design
GoCar App
A car wash delivery app offering real-time tracking and seamless service at your doorstep.

Poseidon Branding
Creating unique and memorable brand identities that resonate with your audience and set you apart in the market.
Branding


Landing page

Una Casa Una Navidad
An initiative focused on spreading love and solidarity during the holiday season by creating meaningful connections and supporting those in need.
Redesign
Take a look to our work
Projects